Flair Flexible Packaging introduces recyclable Envi pouches

Called Envi, the pouches are approved by How2Recycle's store drop-off label program of the Sustainable Packaging Coalition (SPC). The How2Recycle label clearly and concisely communicates to consumers how and where to recycle the pouch.

Available in both standard and high barrier structures with 'exceptional' barrier performance, they are customizable with press-to-close zippers, hang holes, tear notches, clear windows, and exceptional gloss or matte, or partial matte printing.

Cheryl Miller, head of operations for Flair said flexible packaging has long been a sustainable packaging solution at every stage of its lifecycle except end-of-life.

‘It’s lightweight, protects product freshness to prevent waste, products in transit and storage, and now it can be recycled after use,’ she said. ‘Now we have a packaging solution that honors the environment at the same time it honors brand owners’ sustainability values in the marketplace. Envi pouches genuinely support a circular economy where recyclers receive good quality material and consumers are empowered to recycle more and recycle better.’