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  • 22 Jul 2019

HB Fuller launches non water whitening adhesive for no label look

HB Fuller launches non water whitening adhesive

HB Fuller will launch its new Fulltak SE 8116, a water-based acrylic adhesive that offers non water whitening performance for a no-label look.

The company will launch Fulltak SE 8116 at Labelexpo Europe 2019, which runs from 24 to 27 September in Brussels.

Fulltak SE 8116 enables customers to maintain package and brand integrity, even in wet and humid conditions. It performs on a wide range of containers and filmic label stock and is marketed for beverage and household applications.

‘With Fulltak SE 8116, clear labels stay clear, however much they come into contact with water,’ said Melanie Lack, HB Fuller’s business manager for tapes and labels, EIMEA. ‘For example, a shampoo bottle will retain its attractive, no-label look even if it gets wet every day when you take a shower. It will even remain transparent if you fully immerse the container in water for 24 hours.’

She continued: ‘The no-label look can be critical for some brands as it facilitates creative label and container design, enabling products to stand out on the supermarket shelf. Now, with Fulltak SE 8116, brand owners can be confident of maintaining this look from the consumer’s time of purchase to last use.’

Standard water-based, acrylic adhesives for clear labels turn white when they are in contact with water. While this may be acceptable for some applications, it is not for others.

In addition to its non water whitening performance, Fulltak SE 8116 delivers peel and tack performance on various substrates, such as PP (polypropylene) and PET (polyethylene terephthalate). It is designed for high-speed coating through gravure and Meyer bar application systems, and its balance of properties provides cohesion for die-cutting in the label production process.

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