Sappi shows comprehensive label portfolio at Labelexpo Europe 2025

Sappi Europe has confirmed that it will showcase its complete range of label papers and packaging at two major industry events this September: Drinktec in Munich (September 15-19) and Labelexpo Europe in Barcelona (September 16-19).

At both shows, visitors will discover Sappi’s full spectrum of innovations, from self-adhesive face stock papers and release liners to wet glue labels —with wet glue papers serving as the unifying showcase across both exhibitions. 

As the primary connection between both exhibitions, Sappi's wet glue label portfolio showcases proven solutions for demanding applications. The Parade Label WS range offers double-coated, high-wet-strength and alkali-resistant properties with a functional coating on the reverse side, specifically engineered for returnable bottles used in beer, mineral water, and soft drinks applications. 

Available in grammages from 65-80 g/sqm, Parade Label WS delivers whiteness, brightness, and high surface quality whilst ensuring quality printing and finishing results for maximum shelf impact and brand differentiation. The range includes Parade Label WS Linen, featuring linen embossing that enhances both look and feel whilst optimizing functionality through improved label separability and reduced static adhesion, ensuring labels wash off easily when preparing bottles for reuse. 

Labelexpo Europe's focus on self-adhesive labelling provides the ideal showcase for Sappi's comprehensive range of face stock papers and release liners. Sappi's Parade Face portfolio offers high-quality print surfaces from high-gloss to semi-gloss to matte, helping brands create distinctive packaging that captures consumer attention and drives shelf appeal. 

Parade Face High Gloss (80 gsm) for premium label applications delivers smoothness and high-quality print reproduction for high-end packaging across premium food products, premium home care products, and luxury beverages. The product is particularly renowned for metallization applications, where a thin aluminum layer creates eye-catching silver effects that elevate brand perception. Meanwhile, Parade Face Semi Gloss (77 gsm) for standard applications delivers reliable performance across flexo, rotogravure, offset, letterpress, and digital printing systems. 

Complementing the face stock range, Sappi's established portfolio of high-performance CCK and glassine paper-based release liners continues to evolve, with sustainability now established as an equally important element alongside functionality, quality, cost, and availability in customer decision-making. The exhibition, taking place in Barcelona for the first time after 38 years in Brussels, allows Sappi to present its complete range of self-adhesive label products, while also demonstrating its wet glue label papers.  

‘Participating in both Drinktec and Labelexpo Europe allow us to showcase the complete scope of our label portfolio, from wet glue solutions that perform reliably in demanding applications to self-adhesive technologies that meet evolving market needs,’ said Jan Hasselblatt, head of sales self-adhesives at Sappi.   

‘Our comprehensive range demonstrates how we serve diverse labeling requirements whilst maintaining our commitment to sustainable, high-performance solutions,’ added Jörg Waldorf, head of sales wet glue labels at Sappi. 

Visitors can find Sappi at Hall 3, booth G106, at Labelexpo Europe.