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  • 27 Apr 2022

MCC launches Label Direct service

Multi-Color Corporation has launched MCC Label Direct, an online service and web store for ordering high-quality wine labels in the US

US-headquartered converter group Multi-Color Corporation has launched MCC Label Direct, an online service and web store for ordering high-quality wine labels in the US.

MCC Label Direct has been developed to make it easy for wineries to order fully customizable wine labels online at low minimums. The new service guides brand owners through four simple steps: defining label shape and dimensions, selecting materials and finish, specifying application details, and uploading the artwork. Once the label design is ready, the labels are printed and sent for delivery to the brand owner’s doorstep.

‘The premise of MCC Label Direct is that a winemaker without any technical, graphical or label knowledge should be able to order their labels smoothly,’ said Stephanie Mickelson, digital account manager at MCC Napa. ‘The order process is a step-by-step guided flow, asking about the label properties in a clear-cut manner. Our team is available through chat to offer direct feedback.’

MCC Label Direct offers an extensive range of label shapes, sizes, stocks and films, and finishes. For more comprehensive orders, the team is at the customer’s service for technical guidance and advising on materials.

All wine labels are printed in Napa, California, by a team of experts and delivered within five to 10 business days.

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