RSI ID Technologies introduces RFID-enabled retail displays

RSI ID Technologies (RSI), an RFID tag manufacturer and systems integrator, has announced the release of two specialty RFID-enabled retail displays. The Pressiza Jewelry and Eyewear displays combine item-level RFID tracking and RFID-based access cards to maximize loss prevention and provide retailers with unprecedented asset visibility. ‘For the first time retailers can account for all items on the sales floor in real-time,’ said the company in a statement. 

Employees can access the Pressiza Jewelry and Eyewear displays by using an RFID access card. Based on the privileges set for each individual, they are either granted or denied access. When access is granted, the employee’s ID number is stored in the database and all merchandise removed from the display is married to the employee’s ID number. Employees can then release liability by completing a sale or returning the items to the display and removing the ID card. 

Custom software is configured to track the number of items shown by each employee, the frequency and duration of each item’s removal and the number of sales generated. ‘The item-level RFID tags provide a wealth of information. This allows the retailer to not only protect against lost or stolen goods, but to be more responsive to customer needs, provide better customer service and increase employee accountability and productivity,’ said Wolf Bielas, co-founder and CEO of RSI.

To meet the size requirements of traditional jewelry and eyewear hang tags, RSI developed custom item-level tags that are both small and robust enough to account for high-risk, high-value items. Because traditional ultra high frequency (UHF) readers cannot read the smaller item-level tags, RSI designed and integrated a custom near-field antenna for each display. The antennas were developed using a rapid antenna design process and provide a very specific and controlled RF field, which covers the entire unit and eliminates RF blind spots and cross talk between displays.