Sun Chemical’s ‘Touch and Tactility’

Interpack will see the launch of sensory packaging design and standout effects from Sun Chemical.  The ink manufacturer is aiming to demonstrate its ability to support all parts of the packaging development workflow from pack design concept through to press, conversion and brand launch.

It will be showing how companies can move away from using spot and process colours and towards creating effects through conventional four-color printing methods. Coatings and special effects, such as 3D printing will be highlighted, including Sun’s Inspire collection of effects. The idea is to use coatings to create looks ranging from metal to leather.

‘One of the areas we are exploring is sensory packaging design,’ said Jo Stephenson, European marketing director at Sun Chemical.  ‘It’s about the touch and tactility of the pack,’ she added.

Also on the stand (D32 in Hall 7a), Faraday, part of the University of Leeds, is launching its Tactile Experience service, which is a measurement tool with a unique artificial finger that characterises the surface properties at the pack/finger interface.