U-Nica, a Swiss company focused on digital brand protection, has launched a Digital Security Label (DSL) developed to provide cost-effective technology allowing brand owners to protect and trace their products using a cloud-based management system.
DSL is a customizable adhesive label that works with the product and packaging, allowing manufacturing to continue without change. It features three essential components: a scryptoTRACE code, serialization, and PixelCloud.
The scryptoTRACE code is an invisible security element that only U-Nica’s proprietary app can read. Customers can download it onto any smartphone to verify the authenticity of the product.
In addition to the code, the label is assigned its unique serial number that can be tracked in the company’s personalized dashboard online. With each scan by the app, the company can see where the product is located and how often someone is scanning it. The last piece of the technology is PixelCloud, an innovative technology that can be customized according to the company’s requirements.
U-Nica’s security technology is broken into three security levels, with the first being human senses: the customer who can see protection with their own eyes as well as with a smartphone. The second level consists of a verification that only a smartphone can authenticate.
The last level gathers all the information, combines it with PixelCloud, and places it in a company-specific dashboard, so the data can be analyzed to improve product and brand protection further.
‘Our DSL is the best way to get started with brand protection because it's adjustable to your industry standard and is easy to implement,’ commented Andreas Mehlhaff as head of product management at Unica. ‘Just attach the DSL to the package of the product you would like to protect, send it to your customers, and monitor your market using the web-based database that we will provide for you.’