UPM Raflatac unveils Smart Circle wash-off labels

The new technology improves label separation during the recycling process. Pure PET flakes sink to the bottom, increasing the availability of quality recycled raw material and reducing the need for virgin plastic. 

SmartCircle for PET containers are recognized by recycling bodies worldwide, including the Association of Plastic Recyclers (APR) and the European PET Bottle Platform (EPBP). For increased sustainability, UPM Raflatac pairs its wash-off adhesives with a post-consumer recycled (PCR) liner.  

The version developed for glass bottles offers a moisture resistance during product use, yet separates cleanly and easily in standard industrial washing processes. This enables unlimited reuse during the bottle’s lifetime, allowing producers serving the European market to enhance their brand’s value by switching to self-adhesive labels.  

‘There is a global drive to reduce, reuse, and recycle packaging materials consumed in food, beverage, home and personal care end-uses. Innovative solutions are needed to move towards a truly circular economy,’ said Oona Koski, sustainability manager at UPM Raflatac. ‘Our SmartCircle wash-off labeling solutions are designed to support companies wanting to achieve their sustainability goals and enhance their brand value.’