Virtual Graphics launches direct thermal film

RevealPrint technology, combined with a synthetic facestock, creates a material that the company says has ‘exceptional resistance’ to heat, cold, UV light, water and most chemicals including alcohol. RevealPro can reportedly outlast traditional synthetic direct thermal materials and its durability is said to be comparable to thermal transfer BOPP labels and a wax/resin ribbon.

RevealPro is produced with fade-resistant pigments which allow it to last over 18 months outdoors and for years indoors. RevealPro allows for on-demand imaging in intense black or up to eight colors. It can be printed with traditional flexo inks as well as water-based ink jet inks.

‘RevealPro uses an innovative approach to direct thermal imaging. Not only does RevealPro last longer than competitive leuco dye-based products, it does not contain BPA, BPS, phenols or leuco dye,’ said John V. Guzzo, founder and CEO of Virtual Graphics. ‘Along with increased durability, RevealPro is the only direct thermal film that allows you to image in color, changing the way people think about direct thermal printing.’

RevealPro can be used for pressure-sensitive labels, tickets or tags and suited to both indoor and outdoor applications where weather, water or chemical resistance is required. Virtual Graphics’ products are manufactured in the Lehigh Valley, Pennsylvania facility.