Wikoff Color releases Photoflex high shrink series

Branded as Photoflex High Shrink, this series offers up to 90 percent shrink capabilities giving printers the ability to produce sleek, high impact labels with exceptional on-shelf appeal.

Shrink sleeve labeling is experiencing a period of sustained growth that is not expected to slow down in the foreseeable future. According to a recent survey conducted by the TLMI, when members were asked what new markets they are most interested in entering the most popular answer was the shrink sleeve market at 17 percent. Several factors are contributing to the growth of shrink sleeve labels, including cost efficiency, maximum marketing surface area and packaging functionality.

Photoflex High Shrink has seen success on PVC, PETG, PLA and EPS foam.

Tony Burns, the quality manager for Inovar Packaging Group commented, ‘Wikoff’s Grand Prairie, Texas, location offers great UV shrink products that work well on our presses. It is a pleasure to work with a really professional support team.’