Wikoff teams up for flexible package marketing

Wikoff Color has chosen a different approach for the latest product launch aimed at the flexible packaging market. Rather than producing a traditional handout detailing product specs and suitable applications, Wikoff partnered with a packaging converter to bring their solvent-based products to life in the form of a flexible pouch.

Wikoff teams up for flexible package marketing

The pouch features the four-color process Alphatech series, which reproduces the bright, bold colors of the trademark ‘Color Confident’ giraffe, framed by the dense black background of the front side. Wikoff highlights their Matteflex 2.0 Overlaquer by surface printing the product to illustrate how matte products can enhance flexible packaging shelf appeal. The back side showcases the Alphatech High-Opacity White and Mirror Silver products as the metallic design instantly draws the eye to the tagline ‘We specialize in being flexible.’

Should customers have any questions about which products were used in the production of this piece, they can simply look at the bottom gusset where these details have been provided.