Noisy Lab of Japan selects ODIN’s scientific RFID tag testing software

Japan’s HP Noisy Lab – a joint venture between HP, IDEC Controls, Toyo Kanetsu Solutions and WL Solutions – has selected and installed ODIN technologies’ EasyTag tag testing software. The software enables HP Noisy Lab to scientifically test items for optimal UHF RFID tagging. EasyTag is running in Noisy Lab today and operating at Japanese frequencies in the 952 – 954 MHz range.

Kevin MacDonald, ODIN technologies VP of Client Architecture, commented: ‘Until now, the Japanese market has only had access to manual trial and error testing methods. With EasyTag, Japanese companies now have a scientific tool to determine what tag will work best and in which position. Recently ODIN announced European and Japanese support for the EasyTag testing tool. By adding the European and Japanese frequencies and power requirements to the mix, ODIN has created the only tool capable of testing RFID tags worldwide in multiple UHF bands.’

EasyTag works using ODIN's proven methodology of using the key metrics of power effectiveness and orientation sensitivity to arrive at an overall number of how well a tag and location perform on a SKU. After conducting thousands of SKU tests on behalf of clients, ODIN scientists knew that simplified testing and visualization of results was needed by end users and labs alike. ODIN first released it's highly acclaimed Trifecta RFID tag testing software in 2004 and EasyTag represents the next generation of automated scientific tag testing.

Yuichi Murano, president of ODIN Japan, added: ‘Noisy Lab chose ODIN’s EasyTag because it is the industry’s leading scientific RFID testing software and because it can test tags in all UHF frequencies worldwide. Backed by HP, IDEC, Toyo Kanetsu and WL Solutions, HP Noisy Lab is a leading innovator in Japan’s RFID market. We are happy to support Noisy Lab’s efforts in Japan with ODIN’s EasyTag which has been proven effective in dozens of RFID deployments by early adopters in the United States.’

Mr Rokuro Iwase, a HP Noisy Lab partner and corporate office/general manager of Toyo Kanetsu Solutions, remarked: ‘EasyTag allows the Noisy lab to scientifically measure which tag and location has the best performance for a given product. It is the first time in Japan that the tag performance on a product can be accurately measured.’