Highcon appoints international sales director

Highcon Systems has appointed Nigel Tracey (pictured, left) as international sales director to lead the recruitment and appointment of new channel partners, in addition to expanding the customer base for its Euclid digital folding carton cutting and creasing technology.

The Highcon Euclid uses precision laser optics and polymer technologies to transform cutting and creasing from an analogue to a digital workflow, which the company said dramatically streamlines the finishing process for folding cartons. Turnaround times are cut, while run lengths up to 10,000 sheets become attractive and profitable for the converter, Highcon added. The Euclid system will be formally launched and demonstrated at Drupa in early May.

Tracey has 25 years of experience in printing and packaging, and particularly in the folding carton and corrugated board industries. He has held various senior sales and marketing positions, most recently as head of sales for the sheet-fed business unit at Bobst Group, where he was responsible for the global sales network and sales operations. Tracey is based in Switzerland.

Tracey said: ‘The demands on convertors are changing fast and they now require more flexible and responsive solutions to meet their customers’ requirements. The team at Highcon has impressed me with its grasp of the future of digital finishing and the Euclid digital cutting and creasing solution is a huge step forward and I am delighted to be part of this revolution.’

Chris Baker, Highcon vice president of sales and business development, said: ‘Nigel brings to the team a wealth of knowledge and experience which we know will enable us to build our channels faster and help ensure we deliver exactly what the customers require.’

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