Martinez to head HP Graphics Solutions in EMEA

Manel Martinez (pictured, left) has been named as vice president and general manager for HP Graphics Solutions in the EMEA region.
 
In his position, Martinez will be responsible for driving HP's graphics arts portfolio from packaging and signage to technical printers and publishing amongst the different printing communities across the region.
 
He brings over two decades of experience in the printing industry in both a worldwide and regional capacity. His background will enable him to promote and exploit the migration towards digital print amongst the design, branding and marketing communities, demonstrating the power of print as an integral aspect of brand communication, HP said.
 
For the last two years, Martinez has been in the role of vice president and general manager of the HP Imaging and Printing Group (IPG) in the Iberia region. He was responsible for optimizing efficiency, effectiveness and critical growth and increased performance across the region.
 
Prior to this role, Martinez was the general manager of the large format printing design business at a worldwide level. This role included the responsibility for the strategy and direction of the business targeted at both the technical and creative industries. Martinez directly managed the design focused teams in Barcelona and Shanghai.