CleanFlake wins further environmental award

CleanFlake is a patent-pending adhesive technology that ‘switches off’ when submerged in a recycling bath so the label cleanly separates from the PET flakes. Although these labels adhere firmly to PET bottles or containers during use, they detach readily in a conventional recycling facility and float to the surface of the bath, allowing clean PET flakes to sink to the bottom for easier reclamation.

This is the eighth award that ClearFlake has won, most recently claiming the Top Product of the Year in the Environmental Leader Product & Project Awards.

Darrell Hughes, vice-president and general manager of Avery Dennison Materials Group North America, said: ‘We understand that industry-transforming innovations begin with a view of the entire value chain – from responsible sourcing to end-of-life analysis.

‘We worked closely with stakeholders including raw material suppliers and reclaimers to solve a very real challenge: improving the recyclability of PET containers. We are proud to be offering the industry a solution that will allow more high-quality recycled PET to enter the supply stream.’