French converter reports liner benefits

French label converter Aset-Bidoit has reported success with the ProLiner 9930 filmic backing material from UPM Raflatac. The company began using the labelstock last year.

In addition to the productivity gains for printers and packers using a thinner labelstock – like more labels per roll, fewer roll changes and higher speeds – ProLiner PP 30 offers an environmentally sound alternative to siliconized glassine. 

Christelle Dubois, marketing manager at Aset-Bidoit, said: ‘Nowadays our customers pay to dispose of their traditional backing material, but with ProLiner PP30 they can make good use of it. We believe in the value it adds for our customers – we started recommending it to them last year.’ 

Rather than paying for landfill, UPM Raflatac’s RafCycle program allows customers to claim cash back on used liner. Through RafCycle, returned PP liner can be reused – recycled into UPM ProFi products like outdoor decking. 

In 2010, Aset-Bidoit achieved a turnover of 21.3 million euros with 112 employees serving around a thousand customers in the wine and spirit sectors and the food and beverage industries. 

Aset-Bidoit has commissioned a new 6-color large-format offset press at its Cognac site. ‘The ProLiner PP30 rolls are especially well adapted to this type of large-format press because of the larger quantities of labels they produce,’ said general manager Eric Groshens. ‘More of our customers are adopting ProLiner PP30, and we expect this trend to snowball.’ 

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