Healthy snack brand chooses NatureFlex to reflect values and offer required product protection

Ocean’s Halo Seaweed Chips is the first product from New Frontier Foods, and was created by four dads looking to create a product nutritious enough for the produce aisle but delicious enough for the snack aisle. 

Made from only sustainably grown seaweed and other natural ingredients, Ocean’s Halo Seaweed Chips are organic and available in five gluten-free flavours – Chili Lime, Sea Salt, Korean BBQ, Hot & Spicy and Texas BBQ. 

When looking at packaging options, it was required that the packs should reflect the brand’s core values while also providing superior protection for the product, and in order to maintain the crunch of the chips it was critical to guard against moisture vapor ingress. A high barrier to oxygen was also necessary to extend shelf life.

Innovia Films’ NatureFlex is produced from sustainable wood pulp, offers excellent barriers to oxygen and moisture, and is certified compostable.

Robert Mock, co-founder of Ocean’s Halo, said: ‘We were introduced to the Innovia Films’ compostable packaging alternative NatureFlex by Genpak, a leading food packing company with manufacturing locations in both the US and Canada. 

‘Over the past two years, we have built a great partnership with Genpak to bring our products to market with not only high quality material, but also with a like-minded approach to the environment.’

‘When we were faced with packaging choices, we were 100 percent committed to choosing compostable bags because it's the right thing to do,’ continued Mike Shim another co-founder of Ocean’s Halo. ‘Health and sustainability is one of our pledges to our customers and compostable bags are an integral part of that pledge.’

Bill Reilly, Genpak development manager, added: ‘Our challenge was to develop a structure that provides excellent barrier properties and works well on the packaging equipment. Ocean's Halo, Innovia and Genpak worked together closely to develop this functional and completely compostable structure.’

Christopher Tom, a sales executive with Innovia Films, concluded: ‘We are proud to work with forward-thinking brands and packaging converters and help them reach their collective sustainability objectives.’