L&L publishes ‘How to’ guide to sustainable labeling

On the first day of Labelexpo Europe, Labels & Labeling announced the launch of a technical guide to sustainable labeling. The book has a special launch price at the show of USD $99 and is available on the Labelexpo and Labels & Labeling stand 9G30 in hall 9.

Entitled Environmental Performance and Sustainable Labeling ‒ A ‘How to’ guide to becoming a ‘Greener’ label converter and label user, the book has been written by Mike Fairley, director of strategic development for the Tarsus Label Group, and Danielle Jerschefske, Labels & Labeling’s North America editor. The book is sponsored by Avery Dennison and Dean Scarborough, chairman, president and CEO of the company, wrote the sponsor’s foreword. Calvin Frost, CEO of Channeled Resources Group and chairman of TLMI’s Environmental Committee also contributed a foreword. 

This latest book in the Labels and Label Technology Series, which includes other ‘How to’ guides and technical encyclopedias, provides label converters and industry suppliers with information about the environment, sustainability, climate change and waste debate as it affects the label industry, and reviews the legislation, guidelines, directives, protocols and industry initiatives that have been introduced over the past 10 or 12 years.    

It sets out guidance on how the converter or supplier can go about establishing an environmental management system, implement ISO 14000, EMAS, LIFE or supplier Scorecard programs in the areas of materials selection and usage, production performance, carbon emissions, waste management and disposal, lifecycle assessment, transport and distribution, and concludes with a chapter on retailer and end-user considerations. 

Throughout the book there are guideline environmental policy statements that the converter can adapt and use, case study examples of how companies are meeting environment and sustainability challenges, together with flow charts, diagrams and other illustrations that help to analyze and explain environmental solutions. It is hoped that this new ‘How to’ book will guide the industry towards a more sustainable and ‒hopefully ‒ more profitable future 

‘Environmental Performance and Sustainable Labeling presents the problems as well as offers the solutions and consequences for those that don’t make changes or improvements,’ said Calvin Frost. ‘I urge you to read it thoroughly. It celebrates this print technology but also tells us that ultimately the future is in our hands.’ 

About the authors

Mike Fairley is an internationally known writer, publisher and consultant in the printing, packaging and label industries. He is best known as the original founder and publisher of Labels & Labeling magazine (now part of Tarsus Group plc), as well as being managing director of Labels & Labelling Consultancy. 

Over the past 35 years he has written or contributed to fifteen books on printing, packaging and label topics, spoken at conferences and seminars worldwide, written or contributed to five international encyclopedias, including the Encyclopedia of Labels and Label Technology,  and held senior positions in education, training, industry, consultancy and publishing. 

He is a Fellow of the Institute of Packaging, Fellow of the Institute of Printing, a Freeman of the Worshipful Company of Stationers, an Honorary Member of FINAT and a Licentiate of the City & Guilds of London Institute. 

Danielle Jerschefske is the North America editor for Labels & Labeling magazine, holding a Bachelor’s degree in International Studies from the University of Wisconsin Milwaukee. With L&L, she has authored feature articles on such topics as: major US converter acquisitions and their growth plans, the rise of digital printing for label production and its reality in supporting international brands, and further technology advancements and adoption that allow leading industry players to remain successful. Danielle regularly presents at leading industry conferences on subjects including environmental strategies, interactive packaging, regional and global trends, and the rise of the private label. 

Danielle has closely followed the emergence of environmental consciousness within the label industry and was awarded ‘Publication of the Year – 2007’ in the article category for her piece ‘Green 101’ by the PNEAC. She is an active participant in the TLMI environmental committee, its recycling subcommittee and an active supporter of the Phoenix Excellence in Education organization. She is the leader of L&L’s social media campaign and can be followed on Twitter @DanielleJersche.