Avery Dennison expands CleanFlake portfolio

Mariya Nedelcheva, product manager for film at Avery Dennison, tells us how the next generation CleanFlake technology solves a critical problem in PET plastic recycling

Clean Flake technology helps to ensure that a label’s adhesive stays with the label and not on the packaging so that all label material fully detaches during the recycling process. 

‘More than ever, CleanFlake helps brands keep the promise of PET,’ says Nedelcheva. ‘Companies that use PET packaging no longer have to choose between true recyclability and outstanding performance when it comes to their labels. We are closing the gap between CleanFlake materials and conventional, general-purpose label materials. For companies that care about recyclability, the question now is not why they would use CleanFlake, but why they wouldn’t.’


Piotr is a part of the global team of editors and comes to the magazine with extensive experience in journalism. He has background in print and digital media spanning different countries and industry sectors. He is based in the London office, reporting on European label market.

See author’s profile »