LasX Europe has appointed David Birch as the new business development manager in the region.
Managing director, William Dinauer, said, ‘Recognizing the numerous laser opportunities throughout Europe, I saw a full-time need for a business development manager based in Europe. David Birch, with his experience in laser processing, developing innovative laser applications and equipment, and knowledge of European manufacturers, became the obvious and best choice for this role.’
Birch said, ‘I have been involved with narrow web digital printing since its infancy. My extensive background in management and implementation allows me to understand customer needs and expectations. I look forward to connecting with key accounts and distributers and building friendly, fruitful long-term relationships.’
In addition to his strategic sales efforts, Birch will support LasX Europe’s current distributors TLM Laser in the United Kingdom and Dr. Wirth in Germany.
Dinauer added, ‘We will use Birch’s strength in label manufacturing to quickly show European customers our unique capabilities to laser cut labels and other pressure-sensitive materials.’
Echoing the same vision, Birch, concluded, ‘I have been watching LasX for some time and am very impressed with their multi-market technical products. I have not seen LasX in the European digital print and finishing market and I will endeavor to change that.’
LasX established its Frankfurt-based sales and service company LasX Europe in 2017.