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  • 15 May 2018

Guinness to consider path to 2020 at Finat ELF

Finat has added two distinguished experts from Irish beer brand Guinness to its speaker program for this year’s European Label Forum (ELF), taking place June 6-8 in Dublin.

Emma Rochford is global marketing manager for Guinness. She has spent the last five years working for Diageo in London working across its beer and spirits portfolios and has held account roles for Tesco, Morrison’s and Co-op amongst other leading on and off premise customers. Prior to this, she spent four years in grocery and convenience retailing and procurement as a trading manager for Musgrave Retail Partners across the markets in Ireland Great Britain. During this time, Rochford worked with a mix of FMCG and SME food and non-food businesses.

She is joined at ELF by Kathryn Wilson, design lead for Guinness and Baileys at Diageo. She was previously creative director at Slater Design. Wilson has worked as a graphic designer in agencies in both London and Dublin – including Creative Inc. and The Brand Union. Over the course of her career, she has worked on projects for a diverse range of clients including Guinness, Saba, Dublin City Council, UCD, GlaxoSmithKline, Ferrero Rocher, Electric Ireland, Croke Park, Rachel Khoo and The Bar of Northern Ireland.

On the last day of ELF, Rochford and Wilson will share Guinness’ considerations on the path to 2020.

Finat managing director Jules Lejeune said: ‘Guinness is one of the icons of our hosting nation’s capital and, together, with the other brands of the Diageo family, one of the leading customers of the labels and narrow web packaging industry. I am sure that our members will be very eager to hear what’s on Diageo's mind when thinking of labels and packaging, what they see as trends for the future, and what they expect from a labels and packaging supplier. Given Emma’s and Kathryn’s track record they are well positioned to give us their informed insights.’

See the L&L Events diary for more on ELF and other industry events

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