Swiss outdoor brand Mammut has partnered with Smartrac as its looks to become a ‘digital leader in the outdoors’.
Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is now making inroads into product digitization by relying on NFC tags, software and enabling technology from Smartrac.
Mammut has repeatedly made clear that it considers NFC and product digitization as an essential innovation for the outdoor market. Mammut plans to implement NFC technology across a major part of its product portfolio in the years to come. It is already the first outdoor brand with NFC technology and one of the first sports brands with an experience concept underpinning this specific technology.
The Swiss brand has also launched a dedicated smartphone app, Mammut Connect, which – when the smartphone is tapped on a product’s NFC touch point – delivers digital content and services to customers throughout the product’s lifetime, as well as supporting retail channels with in-depth product information to enhance the sales process. The app connects the offline with the online world and combines hardware with software in a unique product.
All digitized items come with embedded Smartrac Circus Flex NFC tags. Equipped with the NXP NTAG 213 IC, these tags have been specifically designed to resist harsh environments and have passed a very strong acid test as an integral part of their value proposition and a requirement to fully support long shelf life.
Mammut also uses Smartrac’s Smart Cosmos enablement system in its manufacturing sites. Based on industrial-grade touchscreen PCs with NFC and barcode/QR code readers, these stations can, within a few seconds, give a product a secure digital identity that is stored in the Smart Cosmos cloud. The means brands like Mammut can assign and authorize unique, secure digital IDs to their physical products at remote manufacturing sites. In addition, Mammut uses Smart Cosmos to achieve higher manufacturing process transparency.
Mammut Sports Group CEO Oliver Pabst said: ‘Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago. This is why Mammut is building an ecosystem. With Mammut Connect – a broad portfolio of real customer added value – we are creating an innovative platform and underlining our ambition to become digital leader in the outdoor sector. Therefore, we selected a partner with a leading role in product digitization – Smartrac.’
Christian Uhl, CEO at Smartrac, said: ‘Mammut is a genuine premium brand that places premium demands on its partners and suppliers in general, and on its digitization partner in particular. We are very honored to be selected by Mammut and at the same time proud that we were able to meet its demands with our market-leading products and solutions expertise.’