Flint becomes first licensee of DataLase Variprint technology

Kari Raassina, product director of paper and board, EMEA at Flint Group, said, ‘The Variprint solution from DataLase demonstrates a high level of innovation and enables us to respond to brands’ demands for engaging, high quality, customized graphics on pack.

 

‘Combine this with the in-line element of the technology, where we can incorporate it into our customers’ existing print assets, and we have a highly efficient, economically viable digital printing solution that is ideal for short notice requirement changes and printing on demand.’

 

DataLase technology uses patented laser reactive pigments that are incorporated into a coating which is conventionally printed on to a product or package. When exposed to a laser, at the point of manufacturing, packing or filling, a color change reaction is generated resulting in a high definition, premium quality digital print. The DataLase solution enables high-speed, fast-turnaround printing, required for late stage customization and real-time marketing.

 

Until now, DataLase has only been seen in product coding and marking applications, in white, clear and black. In a breakthrough development in laser in-line digital printing, the company has extended its intellectual property portfolio to enable real-time messaging and variable data on pack with a selection of monochrome colors.  

 

The new licensing agreement builds on the success of the existing partnership between the two companies, in which DataLase licensed its original technology to Flint Group who branded their products as PremoLase. It is primarily used on corrugated boxes to print high contrast black text, images and graphics.

 

Mark Naples, VP, business development Europe and APAC at DataLase, commented, ‘This agreement further strengthens our working relationship with Flint Group. The company fully understands the capabilities and benefits our technology brings to the industry and are able to demonstrate these to their customers. Variprint is cost effective and efficient, delivering innovative, high definition graphics and provides a high added-value solution to brand owners, retailers and packaging converters alike.’

 

DataLase technology can be used across the FMCG market from food and beverage, pharmaceutical and medical, to home and personal care applications. It allows printing of high contrast text, date and lot codes, QR codes, barcodes, logos, images and graphics across a wide range of substrates and applications.