Partnership delivers glamour to celebrity makeup line

FLEXcon and Topflight partnered to design, develop and manufacture a unique label that scaled from prototype to high volume production. The result was a high end sophisticated look for a cosmetic compact that complemented the overall essence of the brand itself.

The celebrity cosmetic line reached out to Topflight to provide it with options for a holiday-themed labeling option to differentiate the collection from the competition. From this request, Topflight provided the cosmetic brand giant with a variety of specialty films to choose from, including FLEXcon’s SHIMMERcal glitter film.

SHIMMERcal utilizes a permanent pressure-sensitive adhesive that is filled with metallic flakes that create a glittery appearance. The adhesive also provides good tack and excellent adhesion properties. FLEXcon said this line of specialty films is ideal for novelty stickers and decals, promotional graphics and point-of-purchase displays.

Topflight then converted the rolls of film to more than 300,000, 3 x 3in die-cut square decals that the end user hand applied to the compacts.

Ronan Colman, responsible for sales at FLEXcon, said: ‘Our long-standing relationship with Topflight has provided us with many opportunities to use our unique capabilities to create distinctive products for leading consumer brands. SHIMMERcal is perfect for the cosmetic market because this specialty film provides a polished and elegant appearance, making the product pop and stand out on the crowded store shelf.

‘We are grateful for our partnership with Topflight and look forward to continuing to provide them with innovative products that help their customers achieve their goals.’

Topflight president Craig McClenachan added: ‘Working with FLEXcon for over 35 years and collaborating on hundreds of products with the company, we have built a relationship where we are able to work together to develop the best solutions to meet our end users’ needs. Knowing that we can always count on FLEXcon’s expertise and service, we have the necessary resources to problem solve and uncover the best products and solutions. This unique relationship is a key element to our success and enables us to provide innovative products to the market.’