Uflex has introduced security features on secondary packaging that houses the primary packs.
Without treading into the territory of board converting, Uflex now has the capabilities of plugging anti-counterfeiting features on unprinted paperboard and thereafter supplying it to the associated convertors.
The company pre-applies the anti-counterfeiting feature on to the unprinted board or raw material of the secondary packaging which in turn is processed by the board convertors. The anti-counterfeiting features on the board are exactly identical in size, shape and character as those on the primary packaging to complete the brand protection loop.
Uflex procures the board stock and put it on to its digital imaging system which creates 3D surface enhancement on the board through hot foil stamping process on a reel-to-sheet format. The anti-counterfeiting feature so applied on the board is sheeted on a technologically superior sheeting machine to provide high level of registration accuracy to the board convertor. The image enhancement technology on the board ensures that the anti-counterfeiting feature perfectly matches with that on the primary flexible packaging.
Jeevaraj Pillai, joint president, Packaging and New Product Development at Uflex, said, ‘Primary packaging cannot be protected by keeping the secondary packaging alienated. The distributors in the FMCG value chain procure goods in secondary packaging that seldom get opened to establish the authenticity of the singletons packed inside. Counterfeiter body doubles the secondary pack and fill it with fake products. The wholesaler procures goods and sells them to the retailers down the line. Thus the counterfeited products come into circulation in the market. Taking cognizance of this we adopted a 360 degree approach in the best interest of our global clientele.’
Ashok Chaturvedi, chairman and managing director, Uflex, said, ‘A 360-degree approach to cover both primary and secondary packaging under the brand protection net is a concrete step towards assisting our clients to unleash their brand potential to the fullest thereby adding value to their business. Being a brand custodian myself I can truly understand the toil and sweat that goes into building a brand. I am happy that my team has assumed a yet bigger role in the global fight against counterfeiting.’