Avery Dennison adds sustainable wine and spirits facestocks

Responding to the needs and demand of consumers, many winemakers are becoming more sensitive to the environmental impact of their production practices and packaging materials. The new Avery Dennison label products will help converters offer a broader range of sustainable materials to address the buying behaviors of its wine and spirits customers.

The new facestocks include: Grape Touch and Estate Label No. 14. Grape Touch is made of 15 percent grape waste sourced from wine production. With a natural color, it is claimed to provide a closed-loop option with impactful shelf appeal.

Estate Label No. 14 is a 100 percent post-consumer-waste paper material that maintains color and strength, even when wet. It successfully marries the Estate Label standard of excellence to the sustainability that consumers now expect.

‘While these new products are engineered for sustainability, they’re also designed to deliver the performance and shelf appeal that moves bottles from store shelves to shopping carts,’ said Frank Loncar, marketing director, Avery Dennison Label and Packaging Materials - North America.