Avery Dennison announces Labelexpo Europe plans

On stand 5A40 at Labelexpo Europe, Avery Dennison will show four main developments while also launching a number of new products. 

Strategic partnerships with machine manufacturers have opened up a range of new applications for Avery Dennison. Its Curve Appeal system, featuring Fasson Curvy film, provides labels that can be applied to curved surfaces, creating unique bottles and containers to maximize shelf appeal. Avery Dennison and Gallus will launch a new technology at the show that cuts liner caliper into a 12-micron/0.48 mil; half of the current market minimum limit, according to the company.  

As a result of collaboration with the meat and dairy industry, a patent-pending label design named Shrink PS will be presented. The new label, pre-applied on a shrinkable bag, does not wrinkle during the shrinking process in heated water, allows superior definition graphics and is water resistant. 

Finally, Avery Dennison will launch a Global MDO film label with a new adhesive for a no-label shelf-look and high speed manufacturing applications. The conformable film delivers a combination of clarity, conformability, rigidity, sustainability and productivity, says the company. 

For those visitors looking for ideas in specific markets, the booth offers over 20 recently introduced and over half a dozen new innovations spread over seven different segments. They vary from blood bag labels for the pharmaceutical industry, and sustainable cane fiber material for wine and spirits, to roll fed shrink technology for beer and beverage and a new entry level food film for clear-on-clear applications. Specific attention will be on digital applications, sustainable products and performance and efficiency-enhancing technologies. 

Click here for more stories about Avery Dennison on L&L.com.