CS Labels launches new wraparound-style peel and reveal label

After feedback from clients and product development and testing, CS Labels said its new wraparound-style design can be a cost effective alternative to the traditional method which involves several labels adhered to each other to form a layered effect.

CS Labels’ wraparound label is just one long label that is constructed so that it can wrap around itself when applied to a product.

The lead portion of the label can be peeled away and then re-adhered by the user.

The label can be printed on both sides if required.

CS Labels said the introduction of its new label product is ‘timely’, with major label law changes in the food and chemical industries that mean clients require creative ways to fit extra information on to their labels without detracting from the impact of their brand.

The FIC food and nutrition labelling regulations came into effect in December last year with another huge 27 amendments planned between through to 2017. The changes involve the displaying of extra mandatory information on labels and better legibility of text which may involve fitting more onto an existing label.

If clients are using traditional print methods such as flexographic, rather than digital, these changes could result in extra cost, including origination, different variations and disposing of old label stock, extra time and in some cases monumental changes to packaging.

Peel and reveal labels printed digitally can be a sensible answer, CS Labels said.

In relation to chemicals, the law is changing for good in early June, with the new CLP label compliance rules meaning that the pictograms currently used will change, as well as the specification of dimensions of the pictograms and label size.

CS Labels said it has already been helping clients to get the most from their packaging budget by featuring multiple languages on a peel and reveal label. If more than one label is required, CS Labels said its digital printing offering, based on Xeikon’s dry toner technology, can provide a means of versioning the labels and allowing clients to change their artwork without major penalty and waste due to the lack of printing plates, short lead times and the shorter job runs.

CS Labels production director Adam James said: ‘Peel and reveal labels offer clients the ability to fit extra information on to their products or offer a lot of information within a small space. They are crease free when wrapped around cylindrical items, which can be particularly useful for small products such as cosmetics.

‘This new variation complements our existing peel and reveal labels and can be a suitable alternative for certain applications. It is a low cost alternative and lead times are also shorter than the traditional type due to the fact that the construction is completely different.’

CS Labels has recently entered the heat transfer market, and is to make a further ‘major’ announcement next week ahead of Packaging Innovations, at which it is exhibiting.