UPM Raflatac introduces new adhesive for chilled food labeling

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RP48 AT is an ‘attractive alternative’ to hotmelt adhesives for labeling food packages stored in moist and chilled conditions

UPM Raflatac has expanded its range of adhesives for food labeling with the launch of the RP48 AT acrylic adhesive for the European market.

With adhesion suitable for a wide temperature range, as well as claimed good clarity, water resistance and smooth convertibility, UPM Raflatac described RP48 AT is an ‘attractive alternative’ to hotmelt adhesives for labeling food packages stored in moist and chilled conditions. 

Food packaging that will be labeled and stored in chilled or moist conditions, usually at 10 degrees C or colder, often presents challenges for brand owners and packers. Hotmelt adhesives are typically used to label foods stored in these conditions, but can suffer from limited clarity and convertibility.

RP48 AT is claimed to excel at chilled conditions in particular, ensuring labels on food packaging remain firmly in place and retain their shelf appeal. Furthermore, it offers good clarity when used with clear film faces and improves the stability and efficiency of the converting and dispensing processes, according to UPM Raflatac. RP48 AT can be paired with UPM Raflatac's PP White FTC 60 or PP Clear FTC 50 film face materials.

Päivi Knihti, segment manager for films in the EMEIA region at UPM Raflatac, said: ‘For food labeling applications, RP48 AT combines the best properties of hotmelt and acrylic adhesives. The adhesive performs extremely well in moist and chilled conditions, while also offering good performance in converting and dispensing, as well as high clarity for clear film faces.’