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  • 12 Jul 2018

UPM Raflatac launches PE 65

The product range is claimed as UPM Raflatac’s thinnest squeezable films to-date and the thinnest PE label produced for the home and personal care market

UPM Raflatac has introduced its new PE 65 film labelstock range in the EMEIA market, as part of its commitment to ‘labeling a smarter future’.

The product range is claimed as UPM Raflatac’s thinnest squeezable films to-date and the thinnest PE label produced for the home and personal care market.

As thinner versions of UPM Raflatac's standard PE 85 films at 65 microns thick, PE 65 films offer the same conformability and squeezability and can create a seamless, no-edge look on bottles. Combined with resistance to water, oils and chemicals, new clear and white PE 65 film constructions are a claimed as sustainable alternatives for conformable and squeezable containers and tubes. A thinner overall construction helps printers, converters and end users run a more efficient operation, according to UPM Raflatac. Further, a thinner caliper means more labels per roll and longer roll lengths, resulting in fewer roll changes and less downtime. PE 65 film label materials also reduce transportation and packaging waste at multiple stages in the operational process.

Jan Hasselblatt, business development director, home and personal care, UPM Raflatac, said: ‘PE 65 film label materials are ideal for any brand looking to combine the ultimate in performance with increased production efficiency and a sustainable design.’

According to a UPM Raflatac Life Cycle Assessment study performed in accordance with internationally recognized ISO 14040/44 standards, by switching from PE 85 to PE 65, companies can see significant reductions in energy use (15 percent), greenhouse gas emissions (14 percent) and water consumption (13 percent).

Hasselblatt continued: ‘Our company continuously strives to be the pressure-sensitive label industry's sustainability leader and partner of choice, and our new PE 65 films are helping us build a more sustainable world, one label at a time.’

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