Veneer to bring wooden feel to packaging

Veneer to bring wooden feel to packaging

Multi Packaging Solutions (MPS) has launched a veneered product line that can be used to bring a real wood feel to various types of packaging.

The first application of wood veneers from MPS has been as a label on Jim Beam’s limited edition American Stillhouse Clermont Kentucky Bourbon Whiskey.

In this application, the labels are manufactured using a cherry wood veneer backed with a thin film.

Available in rolls and sheets, the wood veneer labels can accept a variety of pressure-sensitive adhesives and be applied to a variety of surfaces, including glass, plastic, metal and rigid containers.

The wood veneers can also be laminated directly to paper, paperboard or film, allowing for a wide range of uses in folding cartons and marketing promotions. 

‘When Jim Beam asked us to explore the possibility of a pressure-sensitive label made from wood veneer, we were excited to take on the challenge,’ said Erin Willigan, vice-president of marketing at MPS.

‘Working with our developmental partners, our innovation team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for.’

Shawn Nevitt, printed packaging manager for Jim Beam, said: ‘The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time.

‘The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit and MPS did a great job working with our research and development team on testing and matching our performance specifications.’

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