Herma UK hires Sutton as sales technical manager

Matthew Sutton has joined Herma UK as sales technical manager, bringing experience in self-adhesive materials, with particular expertise in pressure-sensitive adhesives and their impact on label performance.

Having worked across both large-format and label converting environments, Sutton specializes in material selection, adhesive performance and aligning specifications with converting technology, application processes and end-of-life requirements.
 
Sutton will support the rollout of Herma UK’s new Technical Partnership Service (TPS). The service is designed to provide clearer technical direction at the quotation, project and specification stage, before issues arise on press or in application. Offered at no additional cost, TPS gives converters structured access to guidance on material or adhesive selection and structured trial design with clearly defined success criteria. The goal is fewer surprises, fewer avoidable re-specification loops and more predictable outcomes.

'Across the industry, many of the challenges converters face on press can be traced back to earlier material choices,' said Sutton. 'As the pace of change increases – particularly around sustainability and new product development – the risk of unintended consequences also increases. My focus is on helping customers make confident, well-informed decisions at the specification stage, rather than reacting once problems occur.'

TPS also includes structured complaint triage and root-cause support, ensuring that learnings are captured and repeat issues reduced. While Sutton plays a central role in customer engagement, the service itself is built as a collaborative, cross-functional offering, fully aligned with Herma Group’s ‘Stronger Together’ philosophy.
 
Herma’s long-standing expertise in pressure-sensitive adhesive development underpins the service. By combining adhesive knowledge with application insight, the company aims to support converters and brand owners as they respond to evolving sustainability, regulatory and performance requirements.

'Herma’s strength lies in its technical depth, particularly in adhesives,' Sutton said. 'What stood out to me was the opportunity to bring that understanding further upstream – into the decision-making process itself. When specification decisions are made with a clearer view of processing and end-use realities, outcomes become far more stable and predictable.'