Sarah Hilton joins Wausau Coated Products

Wausau Coated Products, an independent, family-owned manufacturer of adhesive-based label products, has appointed Sarah Hilton as product manager for digital and converted products.

Hilton is a Macalester College graduate from St. Paul, Minnesota, who has built a career in marketing/communications and product management as a direct employee and on a consulting basis. Most recently, she led Empower Label's strategic rebranding and market launch, successfully introducing the new brand to the marketplace in March 2025.

‘I’ve worked at nonprofits and Fortune 500 companies, in start-up environments and on corporate teams. I’m grateful to be joining a family-owned company that’s truly focused on finding solutions for customers,’ said Hilton. ‘This is a really exciting period of growth and customer demand, and I believe that product management can be very impactful. This is a new role, with the clear advantage of being positioned alongside a tremendous team of experienced, knowledgeable, innovative colleagues at both Wausau Coated and Empower Label, a wholly owned subsidiary of Wausau Coated Products.’

In her new position, Hilton will identify market trends, drive new product development, and launch profitable product offerings. She will collaborate closely with the sales and marketing teams at Wausau Coated Products and Empower Label to shape the strategy and execution of the digital and converted label product portfolio.

‘Sarah brings extensive experience in marketing, communications, and product management, having worked both as a direct employee and consultant for over 15 years,’ commented Gretchen Kray, director of commercial development. ‘We are thrilled to have Sarah onboard and look forward to her valuable contributions.’