Holosafe at Loupe India 2026
Preeti Mishra, director and head of business development at Holosafe, talks to Adyasha Sinha at Loupe India 2026 about what has changed for the company since the last show.
She discusses the company's move into RFID, wide web printing and pouches; why brand owners and consumers want more information on a product label; and how it is tackling copied QR codes with a dual-authentication label. She also shares her view on the rebrand from Labelexpo to Loupe.
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