Conventional pressure-sensitive labels consist of a face material, an adhesive and a siliconized release liner backing that functions as a carrier for the label and protects the adhesive layer during handling, printing, finishing and right up to the point that the label is ready to be applied.
Applicators and labelers for conventional pressure-sensitive labels need to peel away the backing release liner for each label to be dispensed and successfully applied to a container, product or pack. The liner then needs to be disposed of as waste. Conventional pressure-sensitive laminated labels like this produce the highest waste levels of any packaging component with over 50 percent lost during conversion and final end-use application.
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