FSEA conference adds embellishment strategy session

Taktiful presenters to explore the neuroscience of touch and print differentiation in Nashville.

The FSEA Print Embellishment Conference, taking place June in Nashville, Tennessee, will feature a session titled Why Touch is Print's Greatest Weapon, led by Kevin Abergel and Eric Vessel of Taktiful.

The session draws on material from the forthcoming Digital Embellishment Manifesto and presents a strategic framework for moving print businesses beyond commodity production into high-value, experience-driven applications. Topics include the neuroscience of touch and buying behavior, how embellishments function as a competitive differentiator rather than an add-on, and practical strategies for pricing, ROI and market positioning. Research highlights from WhatTheyThink and Taktiful's latest industry study on digital embellishments will also be presented.

The conference program also includes a Supplier Trade Fair, a plant tour of BindTech's finishing and bookbinding facility in Nashville and the 33rd annual FSEA Gold Leaf Awards. Full details are available at fsea.com/print-embellishment-conference.

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