L&L hosts Label Day in Xi’an

Labels & Labeling China has hosted a Label Day event in Xi’an, Shaanxi Province, on April 29, gathering over 150 professionals spanning the entire label printing chain.

The forum opened with an address by Professor Cao Guorong, deputy secretary-general of the China Packaging Federation and secretary-general of its Packaging Printing & Label Professional Committee. She noted that Label Day is strategically aligned with the Loupe exhibition. Tailored to regional market demands and industrial characteristics, the platform facilitates the integration of emerging trends, advanced technologies and real-world industry applications to drive regional industrial upgrading.

Kevin Liu, China group director of Loupe, welcomed attendees on behalf of the organizer. He stated the industry faces both opportunities and challenges, urging practitioners to uphold innovation, strengthen core competitiveness and pursue sustainable long-term growth amid market changes.

He also delivered an in-depth keynote on global label industry trends. Drawing on the evolutionary trajectory of exhibits at Loupe Asia exhibitions, he analyzed the technological roadmap shaping China’s label market. He pointed out that flexography and digital printing have become major growth drivers, while full rotary letterpress is gradually declining and offset printing remains stable in niche segments. The trend mirrors European label markets.

Gao Peng, founder of Xi’an Gaopeng Design Team, shared practical design experience. He explained that cost-effective, value-oriented label design enhances product protection and brand marketing, offering valuable references for printers to match brand requirements.

The highlights included two panel discussions focused on profit breakthroughs amid rising costs and new media empowerment for label printers, with converters, suppliers, new media influencers and management experts holding in-depth discussions.

Lean management expert He Ronghua analyzed enterprise growth strategies, advising firms to pursue differentiation and high-quality development. Her team has served over 300 printing and packaging enterprises, delivering billions in profit improvement for clients

New media expert Jiangdage shared actionable strategies for label printers to leverage new media for traffic growth and business transformation.

HP, Weigang, Pulisi, Sapa, Hongsheng, JMD, Darui, Konica Minolta and Pntoo also gave speeches. Twenty-five suppliers showcased their latest products at the on-site tabletop exhibition, engaging delegates for business and technical cooperation. GIP and BIC sponsored the lucky draw gifts for the dinner party.

The Label Day closed with organized site visits to Csycy and JMD for professional technical sharing and exchange.