Jet Technologies accelerates Southeast Asia expansion

Jet Technologies has accelerated its growth across Southeast Asia as printers in the region embrace modernization and seek advanced finishing technologies to compete in an increasingly competitive market.

The Sydney-based company, which has operated in Indonesia for over a decade and maintains a growing presence in Vietnam, is positioning itself to support printers undergoing a rapid transformation from labor-intensive legacy processes to technology-driven operations.

'Printers in this region are hungry for innovation and eager to adopt technology that allows them to work smarter, not harder,' said Jack Malki, director at Jet Technologies. 'We're seeing growing interest in solutions that offer both productivity gains and creative flexibility, particularly in areas like digital embellishment and automated finishing.'

Digital embellishment technology has emerged as a key growth area, with the company's Versatex Print Bar generating strong interest for its ability to replace traditional screen printing while allowing printers to add high-impact design elements. The technology enables businesses to differentiate their offerings through standout visual design and operational efficiency improvements.

Jet Technologies' new Jet iQ finishing range, which encompasses slitting, rewinding, inspection equipment, digital finishing lines and shrink sleeving machines, has met strong regional demand. The modular, scalable system provides printers with a pathway to greater productivity, with multiple installations planned throughout Southeast Asia.

The company has invested in local support infrastructure, including demonstration centers in Indonesia and Australia, which provide hands-on access to technology and help printers evaluate optimal business solutions. These facilities play a critical role in accelerating technology adoption across the region.

According to Jet Technologies, while sustainability considerations are beginning to influence purchasing decisions, particularly for printers serving multinational brand owners, speed, quality and cost-effectiveness remain primary motivators. Technologies delivering both environmental and economic benefits, such as LED-UV curing and material down-gauging, are gaining traction.

'The pace of change in Southeast Asia has really accelerated over the last few years,' said Malki. 'We're inspired by the ambition of our clients in the region, and we're committed to investing in the tools, training and local support they need to succeed.'