Sonic Solutions unveils new brand identity

Sonic Solutions has launched a new brand identity and website, refreshing its visual identity and consolidating its product portfolio under updated naming as the company marks more than three decades in the ultrasonic anilox cleaning market.

The rebrand introduces the Phoenix line of ultrasonic anilox cleaning tanks and the newly named Hydra cleaning detergents, a range formulated for anilox rolls and industrial components spanning heavy-duty to eco-conscious formulations. The refreshed logo adapts the original design to reflect the movement of liquid within an ultrasonic cleaning tank.

'At Sonic Solutions, we believe in protecting what protects your print quality,' said Joe Walczak, president of Sonic Solutions. 'As our company continues to grow, we wanted our identity to reflect the quality, reliability and service we deliver to customers every day, for over 30 years.'

The new website presents the company's full portfolio of ultrasonic cleaning systems and detergents with a redesigned layout. Sonic Solutions will debut the new branding publicly at FTA Forum InfoFlex 2026, taking place 26-29 April in Milwaukee, Wisconsin.