Cron Europe appoints VP of flexo business unit

Cron Europe has appointed Jenne Smit as vice president of its new Flexo Business Division.

Cron Europe has appointed Jenne Smit as VP, Flexo Business Unit EMEAR

Smit joins Cron Europe with many years’ experience in the graphic arts and packaging sector, most recently as sales manager, Europe, Eastern Europe and Central Asia for Xeikon (now part of Flint Group) where he oversaw the pre-press division. He has also previously worked for Agfa, Hagra and ECRM (now Cron ECRM), as well as running his own business.

Jenne’s appointment follows the recent announcement that Stefan Werner is taking over as Cron’s sales director for EMEAR, following the retirement of Derek Sizer as Cron’s regional director.

‘I’ve been following the progress of Cron Europe for some time so I’m excited to have the opportunity to join such a highly skilled and dedicated team,’ commented Jenne Smit. ‘Cron has become a very serious player in flexo pre-press machinery for packaging and labels, challenging the big names with market-leading expertise, developing very high quality yet affordable machines that deliver high-quality imaging and fantastic flexibility.’

Smit will be responsible for the growth of Cron’s expanding flexo CtP and pre-press portfolio, including the HDI Flexo H and H+ CtP series, which feature high power lasers that can deliver almost double the production speed of previous models, and achieve resolutions up to 9600 DPI as standard, ideal for fine labeling and packaging work.

Cron offers digital pre-press systems for all kinds of packaging, labeling and commercial applications, compatible with a wide range of plate types, regardless of manufacturer.

‘Cron’s reasonably-priced pre-press solutions are proving very popular because they allow printers and converters to bring pre-press in house, thereby increasing flexibility and reducing costs,’ continued Smit. ‘With all the benefits of digital workflow, Cron machinery is proven in reliability, efficiency and excellent value for money.’

‘We are delighted to welcome Jenne to the team as we continue to expand our operations in the packaging and labels sector,’ said Stefan Werner, Cron sales director EMEAR. ‘Jenne will lead the new Flexo Business Division to consolidate our market position and establish Cron as the market leader in flexo pre-press technology.’