New Christmas card showcases Iggesund’s roots

Iggesund Paperboard has a history of producing Christmas cards showcasing the potential of its products and paperboard overall, with this year's version paying homage to its roots through the forest and Sweden's capital city.

The Iggesund Paperboard 2014 Christmas card has been produced using 240gsm, 11.8pt Invercote G, with laser die-cutting and foiling used to accentuate key elements of the design.

The card is in the form of an altarpiece whose laser-cut doors form the outline of a forest. They open to reveal a city skyline in several layers, whose relationship to each other depends on how wide the doors are opened.

The card consists of five parts, which were assembled into one unit. The complex assembly was done with the help of a team of undergraduate students from Bristol in the UK.

To give the card even more of a Christmas touch, a special envelope was created to underline the idea that this is almost a Christmas present. The envelope has an elegant closure which makes the most of Iggesund paperboard's tensile strength.

The card was printed by Taylor Brothers in Bristol and the laser cutting done by Lasercraft of Huntington, England. This year’s Iggesund Paperboard Christmas card was designed by Papersmyths, also of Bristol, which managed the production as a whole.

‘In their turn, the building facades are profiled against a night sky with northern lights,’ said Iain Smyth of Papersmyths.

‘The shimmering effect is created with a clear holographic twinkling foil, with the moon and stars reversed out.  The forest and city silhouettes are finely laser cut and decorated with spot UV ink stars, with Christmas greetings in silver foil blocking to create a really exciting scene.

‘I wanted to convey the feeling of both the forest, which is the starting point for Iggesund’s products, and the Scandinavian winter night.’