DataLase wraps up a productive 2020
DataLase, a supplier of photonic printing products, had an eventful 2020 despite the pandemic; the company reached a new distribution agreement with Macsa ID - a manufacturer of advanced coding and marking equipment - separated from Sato and partnered with Result Group. Despite the commercial challenges presented by the global health crisis, the company is set to capitalize on their many achievements from last year in 2021.
During 2020 DataLase signed a distribution agreement with Macsa ID. Macsa ID’s laser systems offer high-quality coding on a wide range of materials and surfaces even in dirty, dusty and humid production facilities. The move enables both Masca ID and DataLase to provide a complete offering to brands and converters utilizing DataLase’s coding and marking technologies and Macsa’s global distribution network.
During the reprieve from Covid-19 in September, DataLase made news with an MBO, which secured full independence for the company from Sato, a global provider of auto-ID solutions. Originally acquired by Sato in December 2016, the change in direction was based on Sato’s strategic aim of concentrating resources on its auto-ID solutions business, while DataLase wanted to push forward with increased technological advancement and to further develop its Photonic Printing offering.
As the dust settled on the MBO, the company released two new product developments: a functional masterbatch additive for plastics integration, and a new high humidity coating for use in the paper and corrugated printing industries.
To round off 2020, DataLase announced a partnership with Result Group, an Australia-based business. The move, which helps support the growth of DataLase applications in the region, also allows the company to further expand its global reach.
‘Despite the clear difficulties of lockdown restrictions and all that encompassed, we aimed to achieve as much as possible during 2020 and I believe we accomplished that,’ said Paul Dustain, CSMO at DataLase. ‘In the heat of the crisis, we’ve made important decisions faster and better, undertaken strategic decisions and help create the foundations for ensuring our long-term competitive advantage - this year is all about maintaining impetus and reaping the benefits of that.’