Australian converter installs Xeikon 3300 digital press

Brisbane, Australia-based converter MR Labels has invested in a Xeikon 3300 digital label press. With local support from Xeikon’s distributor Absolute Electronics, the machine was installed after eight months of product evaluations.  

‘We took a long time to decide which solution to invest in. We evaluated several vendors and visited a lot of companies. After a thorough evaluation and analysis, we found Xeikon to be head and shoulders above the competition in offering the best solution including equipment, service and people,’ said Paul O’Brien, managing director of MR Labels. ‘It’s a competitive market out there. You need to have the best technology to be at the top of your game. Superior image quality, speed and substrate flexibility, however, won’t keep you there. Key to long-term success is a close partnership with suppliers and their unrelenting commitment to support their product for the long term. That is what really made the choice an easy one for us in the end.’ 

‘We are delighted to partner with MR Labels and look forward to working together to grow the label market in Australia,’ said Filip Weymans, business development manager, labels and packaging, at Xeikon. ‘With just-in-time production and delivery, the Xeikon 3300 offers MR Labels the freedom to act and react more quickly to changes in the marketplace – without any economical impact. In addition, label applications take full advantage of the flexibility of our technology. A good example of this is that no special coating of the substrates is required, negating the need to purchase and stock expensive pre-treated material – saving significant costs which have a direct impact to the bottom line.’ 

The Xeikon 3300 features 1200 dpi resolution and 1200 x 3600 dpi addressability with variable dot density, running at speeds of up to 19.2 m/min. The press runs on the new QA-I toner which meets all the applicable FDA guidelines for indirect food contact under room temperature and less severe conditions, as well as direct food contact for dry food substances containing no surface oil or fat, under the same conditions. 

‘The new QA-I toner also played a key role in our decision,’ explained O’Brien. ‘Being compliant to FDA regulations regarding food safety expands the range of applications we can address to include labels that have direct contact with dry food products. The food and packaging market is a key growth area for us and this feature is very important for the continued growth of our business.’ 

‘Another key feature of the Xeikon is that no special, environmentally-controlled room is needed,’ he continued. ‘Because the press operates under less stringent conditions – compared to other digital brands – this allowed us to locate it alongside our existing flexo machines and thus have a fully integrated mix of conventional and new technologies in one area.’ 

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