Irish converter installs second HP Indigo press

Ireland-based converter Label Art has invested in an HP Indigo ws4500 press.

The machine joins an HP ws4050 at the company’s Dublin plant, making Label Art the first converter in Ireland to install two HP ws presses.  

Label Art made the move into digital printing five years ago, purchasing Ireland's first HP Indigo press ws4050 and establishing its dedicated LA Digital service. It specializes in producing a range of applications including security and self-adhesive labels for its customers from the pharmaceutical, cosmetic, chemical, food and beverage industries. The service has been so successful that in August it installed a second digital press, an HP Indigo press ws4500, to cater for the high demand.  

Labels Art’s new HP Indigo press has been installed in LA Digital’s recently extended premises, which has been custom-built to house the new machine and its existing HP ws4050. 

‘We have found that since 2006 our digital service has really taken off and we had reached our capacity limit with just the one press,’ said Gerard Molloy, sales director, Label Art. ‘High-productivity is vital in helping us meet our customer's requirements and deadlines. Our new HP Indigo ws4500 will help us meet these demands, running at jobs of up to 2,000 linear meters. The second press also provides us with a contingency in the unlikely event of a press failure, which is a requirement of our customers. In addition it features on-press fast ink replacement, which is very easy and will significantly reduce downtime during ink changeovers.’ 

‘As a company we pride ourselves on being at the leading edge technology and innovation and we wanted any new investment to reflect this,’ continued Molloy. ‘The print-quality produced by our HP Indigo presses is exceptional and is, in our opinion, better than conventional. We are so confident about the quality; we combine our digital process with our conventional print technologies to add value to items produced. A typical example would be the printing of variable data coding, which is perfect for adding security features to labels.’ 

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