First Omet X-Flex installed in Turkey

The first X-Flex installation in Turkey has been completed at Dilek Etiket (Label) in Istanbul, where an open house was organized with the cooperation of Naim Yavuz, Omet’s local distributor, and the customer. 

To demonstrate the capabilities of the new press, three different label jobs, each with eight colors, were printed at the open house, and drew keen interest from the Turkish label converters who attended. The X-Flex’s patented Vision control system can set up the press in four minutes including changing material, colors and plates. 

Aydın Adanur, chairman of board of Dilek Etiket, who installed his company’s first Omet, a VaryFlex line in 2004, stated: ‘We invested in technology from another press manufacturer when they launched a flexo press, but it was not efficient, so we decided to install an Omet because we trusted Naim Yavuz and respected his understanding and expertise in the label business. The Omet gave our sales a real boost by improving the quality of our labels. This was all the evidence we needed to choose Omet for our third flexo press.’ 

Omet sales director Marco Calcagni acknowledged the success achieved by Naim Yavuz in Turkey. ‘I believe Omet will continue to grow its market share in Turkey, and we are aiming to install 40 Omet label and tissue lines as a result of the good reputation we have built up here,’ he said. Calcagni also thanked Adanur directly, saying: ‘We are very grateful to you for allowing us to hold this X-Flex open house at your premises following the great success we enjoyed when we launched the VaryFlex 430 machine here back in 2004. It is generous of you to open your doors to the whole industry.’ 

Naim Yavuz thanked Aydın Adanur for his cooperation in allowing other label converters to visit Dilek Etiket, and for the trust he had placed in him and Omet personnel by investing in Omet technology. He also promised a high level of after sales support. 

Yavuz said: ‘The market for labels in Turkey continues to grow very fast, despite the global economic crisis. We are monitoring the changing global situation very closely, and will share our knowledge of new trends with Turkish label producers.’  

Pictured l-r: Sergio Villa, area manager for Omet in Turkey; Naim Yavuz; Marco Calcagni, Omet sales director

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