DS Smith recognized for its commitment to a circular economy

DS Smith has scored A- in the most recent Circulytics assessment, maintaining its score within this band versus last year. High scores were achieved in the ‘strategic enablers’ required for circularity, with top scores in the areas of strategy and planning, innovation, people and skills and operations. It was recognised for achieving its target of sourcing 100 percent of paper from recycled or certified sustainable sources in 2020 and its net positive recycling position.

Meanwhile, through the launch of its circular design principles, DS Smith is training and enabling its community of over 700 designers to ensure new product specifications are created with circularity in mind.

Wouter van Tol, head of sustainability at DS Smith commented: ‘Circulytics is the most comprehensive circularity measurement tool for companies and as a strategic partner of the foundation, we have been involved from the outset. It is, however, particularly important that as the tool becomes more stringent, we have maintained our position and it has provided clear areas for us to continue our circular economy leadership within the packaging sector, while giving us a platform to support our customers on their journey.’

Nikki Kapp, data and metrics project manager at the Ellen MacArthur Foundation commented: ‘Circulytics provides a fully comprehensive picture of a company’s circular economy performance and we know that we cannot achieve a circular economy until we can properly measure it. In addition to being a strategic partner, we are pleased that DS Smith has continued to make the most of the Circulytics tool to understand how it can further its circular economy transition and demonstrate leadership to other companies in the packaging sector.’