Edale appoints Imagus as new agent for Balkans region

Edale has appointed Croatia-based Imagus to sell the FL range of products in the Balkans region as a part of its plan to extend the network of worldwide agents and distributors to reach a broader geographic market.

L-R: Darren Pickford, sales director of Edale; Louise Bailey. business development manager of Edale; Dino Miketek, owner of Imagus

Imagus was established in 1984 and focuses on pre-press for the flexographic markets. In 1996 it expanded its business by working with more suppliers within the printing industry such as 3M, Allstein, Darwinks, DCM, DuPont, Esko, Fernite, Flex film, Mitex, Pamarco, Polywest, Pulse, QuadTech, Recyl, Tresu, and ViaNord amongst others.

The company covers a wide geographic territory and will be focusing on promoting and selling the Edale range of machinery in Croatia, Slovenia, North Macedonia, Serbia, Bosnia and Herzegovina, Hungary, Romania, Bulgaria, Kosovo, Montenegro, and Albania.

‘With the turbulent times at present, our network of agents and distributors continue to be a significant asset for Edale,’ said Darren Pickford, sales director at Edale. ‘Despite current travel restrictions and difficult trading times globally, our extensive network is pushing ahead as our brand ambassadors.’

‘Dino Miketek visited us at our UK headquarters and showed great enthusiasm for our brand and our FL range of products. We are delighted to have appointed Dino and his team at Imagus as our agent. Its reputation and expertise are firmly established within the printing sector in their region, and we are confident that we will see the Edale brand grow,’ added Pickford.

Dino Miketek, owner of Imagus commented: ‘We are proud to be working with Edale. When I visited its UK Headquarters, I was very impressed with its operation and the range of products and services. We have a clear strategy in place and appreciate that while we are working in challenging times at present, we have many opportunities.

‘The print industry we serve needs quality manufactured printing press solutions, with guarantees, services, and support infrastructure in place. With Edale’s reputation and its 75 years’ experience combined with our heritage and flexographic print knowledge, we will promote the brand with vigor in the region we know so well.’