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  • 23 Mar 2021

Vetaphone expands in Asia

Song Song, one of the new Vetaphone agents in Asia

Vetaphone has appointed four new agents covering Thailand, Vietnam, Malaysia, and Indonesia to provide sales and service support to existing and new customers in the region.

Based in Samut Sakhon on the outskirts of Bangkok, FPT Engineering Company has been named Vetaphone’s sales and service agent in Thailand. A subsidiary of SV Machinery, which has been manufacturing flexible packaging products for more than 40 years, the company is run by sales manager Natdanai Iamudomlap and engineering manager Wasaphol Iamudomlap in a team of four whose qualifications include degrees in accounting, marketing, engineering, and chemistry. In addition to Vetaphone, FPT represents a range of manufacturers in the extruding, printing coating, laminating, and converting sectors.

In Vietnam, Nguyen Anh Tu, who heads up the plastic and converting division of Song Song Co in Ho Chi Minh City, represents a range of manufacturers supplying the flexible packaging industry in both wide and narrow web formats from extrusion through to converting and processes in between, setting itself up as a one-stop-shop for the Vietnamese market. Anh Tu graduated in Marketing and Logistics at Hull University in the UK and had previous experience with Samsung before joining Song Song in 2013. The company will offer a complete sales and service package for the Vetaphone products

Puchong Selangor, near Kuala Lumpur, is the headquarters of Colorblend, the new Vetaphone’s representative in Malaysia. Rayson Ng runs a business whose technology portfolio includes numerous leading brands in the extruding, printing, and converting sectors, which he claims adds significant value to downstream processing in the highly competitive and fast-growing food packaging sector of the market. 

The fourth appointment in Indonesia is Merindo Makmur. Based in Jakarta and with branch offices in Surabaya, Medan, and Semarang, the company, which was established in 1997, is led by Tedy Lim and serves various industries from plastics, printing, and packaging to woodworking and pharmaceuticals. With an established portfolio of leading international machinery manufacturers, Merindo Makmur will supply sales and service support for Vetaphone’s surface treatment technology.

‘I know from many years of experience working in the region that it has special requirements that must be addressed by people with the right expertise and understanding of the local market,’ commented Holger Selenka, Vetaphone’s area sales manager for Asia. ‘I’m confident that these new appointments will make a significant difference to our business in what is a fast-developing region with exciting prospects. I am very pleased to welcome all four new agents to our extensive global network and look forward to working closely with them to build a mutually successful and profitable partnership in the region.’

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