Xaar sets its vision of future

Innovation and collaboration with its global partners are at the heart of the new Xaar strategy. This, combined with a focus on sectors where Xaar bulk printhead technology has a competitive advantage, is providing a clear product roadmap.

Xaar has invested around GBP 70m (USD 89,8m) in R&D in recent years and this has been critical to developing the ImagineX bulk platform, which will drive performance enhancements, including printing at resolutions up to 1440dpi and speeds of 150kHz, as well the capability to operate at temperatures over 200 Celsius and viscosities above 100cP. Xaar’s new printheads will also be able to handle all ink types, including aqueous, ensuring they meet the latest demands from new applications.

‘Xaar has led innovation in inkjet technologies over the last 30 years,’ said John Mills, CEO of the company. ‘ImagineX will power this for the next 30 and provide the basis for the next significant chapter in our history, enabling industries and our OEMs to push the boundaries of what’s possible with powerful, reliable and efficient inkjet technology.’

Alongside the launch of the ImagineX printhead platform, the company has revealed a new branding to emphasize its focus on product development and growth, with a clear go-to-market strategy based around strong collaboration with its global partners.

‘This partnership approach, combined with the expertise of our committed, creative and passionate team of world-class colleagues, will allow us to further demonstrate the huge capabilities of inkjet technology and create a world where if you can imagine it, you can print it. In this way, we will help to transform entire industries. We have great technology, great people and a large market opportunity. Together we will be successful – and we now have a strong printhead platform and brand identity that truly reflects this. These are exciting times,’ concluded Mills.