UK-based AA Labels has installed Grafisk Maskinfabrik GM 330FB, GM DC350, GM PNT160S machines, two roll label converter presses, and an automatic core cutting machine to expand its services with embossing, hot foil, screen printing, and spot UV varnish finishing options.
A Peterborough-based manufacturer aims to make luxury labeling more accessible to SMEs across various sectors following the GBP 400,000 investment in new equipment. It will enable greater access to the embellishment packaging market for businesses in the health and beauty, food and beverage, and fragrance industries that want to develop high-end products.
The high-speed output offered by the machines will increase production capacity in-line with growing demand and its ability to respond quickly to customer requirements. The GM PNT160S is a semi-automatic core cutting machine providing high precision feeding and cutting of cardboard roll-cores at high speeds.
Additionally, the embossing and screen-printing services will enable the company to help brands make their labeling more accessible for visually impaired consumers through Braille capabilities.
Sohail Sethi, managing director and joint-owner of AA Labels, commented: ‘We have identified growth in demand for label embellishments, but our main aim is to introduce new audiences to the creative possibilities of labeling. Brands need to convey the prestige of their products through the packaging, and these techniques help us to add a luxurious and eye-catching finishing touch.
We want to demystify the process so brands of all sizes, including those with limited budgets, can create high-quality labels that appeal to the consumer. Our business has been growing at 20 percent each year for the past five years, and we have gained a huge number of new customers from market sectors requiring the kind of quality embellished labels that we will soon be producing. Therefore, we have confidence in the investment, which we expect to pay for itself within only a few years.’
Uffe Nielsen, CEO at Grafisk Maskinfabrik, added: ‘The 330FB Premium wine label line offers state-of-the-art performance and quality for hot foil and screen-printing embellishments. This innovative unit will add refined details of gold, silver, or even holograms to the labels. With the perfect register, 50 tons of pressure, and high production speed in foiling, the 330FB will make AA Labels competitive in the high-end label market.’
AA Labels has acquired an additional 340 sqm of production floor space to accommodate the new equipment. The recent installation takes AA Labels’ total investment in new equipment to over GBP 1 million in the last 12 months.